Since we are lovers of spirits who have been running domestic and international spirits competitions for over fifthteen years we have been asked this question numerous times over the years by a lot of producers, importers, distributors retailers and even consumers.
There is strong marketing value associated with entering and hopefully winning in one of our international spirits competitions. Your spirit will be blind tasted by respected trade buyers who are judging your spirit by its category and price as if they are buying it for their own business. They are importers, distributors , retailers, hotel food & beverage managers, mixologists, bar owners or restaurant owners. These trade buyers are responsible for buying literally millions of dollars in inventory and determining which brands are carried in bars, restaurants and retail shops.
The trade buyer judges judge whether they would buy it for their business when they award the spirit a medal. Our staff also assigns a numerical score so that the winner has the opportunity to market their win by medal or score to the consumer and trade audience. The winners also have the opportunity to use their winning medal image in their marketing materials online, point of sales materials, apply to banners and brochures etc..
Our spirits competition allows the winner to purchase medal stickers and medal image licenses to add the winning medal image on their bottle and packaging through our printing partner.
Winners receive a physical 2” medal at no additional charge to hang on their winning bottles at trade shows and in their tasting rooms.
Entering our competition allows established brands to reconnect with real trade buyers as well as introduce new brands to the marketplace in a blind taste test.
Hopefully this will encourage your brand to enter our domestic and international spirits competition this year and answer your question on “Why Enter A Spirits Competition”