Thanks to Jennifer Sokolowski for this great article for Brand Channel that takes an in-depth look at how the New York International Spirits Competition is changing the beverage competition landscape. Jennifer shares her observations of the larger impact of the structure of the NYISC, for example she says, “A well-designed and reputable contest such as this is great for brands, and the NYISC knows it. Marketers love independent ratings and competitions; just look at what ratings systems have done for wine.”
At NYISC we take our responsibility to inform the trade and the consumer very seriously. We choose judges who not only have the most sophisticated palates in New York City, but who are also committed to giving back to the beverage industry.
Check out our Winners Circle for details about who won medals this year!